Turn-Key Solutions
Our approach
Given that the Wireless Media is a company consisted of experienced marketing strategist, highly creative and motivated graphic designers, supported with strong development capacities we are in the position to offer turnkey solutions in wide area of online business.
Wireless Media has extensive experience designing digital platforms including mobile applications, mobile websites, huge media multiplatform portals, telco corporate websites and many other online apps and projects.
Above all, we look after your security as well as scalability, and this is one of our priorities feeding into our vision adjusted to your specific needs and goals.
Depending what you need Wireless Media could deliver solutions in different fields of online business.
Major ingredients
- User‐centric solutions
- Internet starting point from any device
- Innovation
- Convergence and multiplatform
- Content, services and products
- Social environment
- Commercial environment
- Full product management (turnkey solutions)
Strategy and planning
Creating a website is not enough. It may look attractive, with excellent functionality and great content, but still be innefective.
Without clear strategy and efficient organization, your online business will just look good.
You can’t create a successful strategy if you don’t do your homework. It takes a lot of lerning – about you, about your users, about the competition, about every single aspect of your business. It requires a lot of hard work.
Wireless Media is here to save you time for your core business. We will do all the learning and planning you need. The result will be a tailor-made online business strategy which will fit your capacities, beat competition and – most importantly – satisfy users' desires.
- Analytics - If you are trying to improve or reconstruct an existing website, it is necessary to perform a detailed analysis of the current situation, including the structure of visitors, their movements, popularity of content etc.
- Market research - Definition of a strategy requires quality analyses. For your needs, Wireless Media will perform a SWOT analysis which entails, among other things, the situation in the local market and our chances of success.
- Planning - Planning is certainly one of the crucial phases. In this stage of the project, it is necessary to plan the resources and the path of implementation, which gives us a critical input for estimation of feasibility of the project and creation of the business plan.
- Research of users - We perform individual interviews with your potential users with the aim to identify their expectations, current habits, what they like or dislike on the existing website or competition's websites etc. Additionally, this process involves testing of some of our ideas about the future project.
- Interviews with key individuals - We cannot launch a project and expect good results if we fail to reach a consensus between all stakeholders, i.e. the people who will be responsible for all aspects of the project. Interviews with key individuals are necessary in all stages of the project. In the strategic phase, it is of crucial importance to identify expectations of the management personnel as well as the people who will implement the strategy.
Concept
Once you have defined your strategy and the kind of product you need, it is time to be creative in order to solve our problems and create solutions.
The concept describes the key aspects of our solution, most of all – the idea. The conceptual solution does not cover the details of the technological implementation, but it must be clearly presented to the people who are to decide on whether the project is worth investing or not. They need to have a clear picture of the usability of our solution – both for the end-user and their own company.
The conceptual solution is the basis for all other stages of the project.
Design
What we need to deliver is this:
- Interaction design – defines interaction with users and how we use it.
- Graphical design – ddefines how our product will look and its visual identity.
- Architecture design – defines the way it works as well as the hardware and software. The design has to satisfy all the requirements: we want stable and reliable operation with millions of pageviews; we want instant response from our servers; we want our users to log in to all our services at the same time.
- Security design – defines our defensive mechanisms.
Wireless Media can perform all or some of these tasks, depending on your capacities and desires. You cannot have a successful online business without quality design in every segment.
Please keep in mind that we design for all platforms and all devices. Working with huge telecom companies, we have acquired first-hand valuable experience in creating mobile solutions.
Development and Deployment
We have always understood the problems and needs of our users and defined successful solutions to these problems.
Now we need to focus on solution implementation which in our case means software integration.
It could be very dangerous to underestimate the importance of this phase. It is a common misconception that once we have a design everyone could implement it. It is no more true than believing that everyone could cook like Jamie Oliver after reading his cookbooks, easily transforming themselves into big chefs. Which is, of course, absurd.
Wireless Media has a strong IT department specialized in leading industry platforms: .Net, Java, PHP. We can deliver a very wide range of solutions and satisfy the most complex specifications of software requirements.
We will meet your needs regardless of whether you need just implementation or more than that. We are ready to learn from you about your needs and to deliver solutions which will satisfy you in every way.
Training of system administrators is certainly one of the crucial phases, especially if you aim to maintain the system yourself which includes the tasks like system administration, data entry and content creation. The system will not be launched before your team of administrators is fully trained and prepared to perform their duties and accept their responsibility for functioning of the website. It is our priority to develop solutions that are complex with regard to functionality, but extremely simple in their use.
The launch is certainly the most eagerly awaited phase of the project, but not the easiest. Before the launch, it is necessary to provide a testing environment where the website will be tested by clients (acceptance test) and a sample of end-users (usability tests).
If all tests are successfully passed, Wireless Media will manage the beta phase of the project during the agreed term. During this stage, we will perform fine adjustments of the website in accordance with the needs of users and eliminate all system bugs.
Content and Community
Wireless Media is about something more than technology and software development only. We are also about media. A half of our company is committed to content production of various types and for various purposes. One of the most quality segments of our content production is our newsroom.
Since our inception in 2004, the news services delivered by our company have been the most prominent and most successful segment of web (PC and mobile) content offering by the majority of popular telecom operators in the region of former Yugoslavia (Serbia, Montenegro and Bosnia-Herzegovina). Our success in this field earned us excellent reputation on account of which Nawras telco from Oman also chose us to set up its news content production for their Bawabaty portal. This project was successfully completed in 2008.
What we do
It depends on your needs. Given that the Wireless Media is a company featuring both excellent development capacities and premium newsroom, we are in the position to offer turnkey solutions in the news segment.
What we can do for you:
- Training for your staff (optional)
- Multimedia news production
- Special attention to your front pages
- Create event dedicated special web pages
- Delivering multimedia news platform for PC and mobile web
- Dealing with marketing issues (advertising, promotion, etc.)
- Taking care of communication with your audience (interactivity)
- Reporting on success indicators (statistics, PR, revenue, etc.)
- Generating incentives for new revenue channels (SMS news alert, citizen MMS journalism, etc.)
Content sources
We provide best possible content sources from the news market to our clients. In this area you may also expect a turn-key solution from us. What you can do is let us take care of the entire process or you may participate in news feed selection.
Moreover, we have considerable experience in dealing with local news agencies (GCC region) thanks to our cooperation with Nawras, Oman, and in the Balkan region where we provide these services for the Telekom Srbija group.
Business model
We embrace every business model which has proved to be successful. Below you may see business model selected by our clients:
- Free access to all news – no subscription for end customer
- We charge monthly flat fee for our services
- Monthly fee for news sources
- GPRS traffic and advertising revenues to telco client
Key services:
- Content providing
- Content editing
- Moderation (users content)
- Community animation
- Reporting (statistics, community tracking etc)
Growth Management
If you don’t have time to research what could be the next improvement of your online business, Wireless Media research lab has been created to help you.
In the beginning, like everyone else, we don’t want to show all our strong points at once. We want to intensify our business strength constantly and efficiently. This is why we need to create and manage a strategy of growth.
In our lab we will create a detailed but flexible roadmap for your online business, adjusted to your specific needs. You can choose if you would like to intensively participate in this process or just make the final decision about implementation of the roadmap.
We offer a constant evaluation of the roadmap through the ROI improvement.
Management of your growth is a process that is critically important for your competitiveness and dominant position on the market.
Wireless Media has already created numerous winning roadmaps, which gives us a good basis to do the same for you.
